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Creativeworks Partners With National Business Organization

National Marketing Alliance Formed with SCORE

ST. LOUIS, June 11, 2001 -- One of the country's fastest growing small business service providers has formed a partnership with the nation's number one nonprofit association serving small businesses. Creativeworks, the first full-service marketing and advertising agency targeting small- to mid-sized businesses, and SCORE "Counselors to America's Small Business" have entered into an agreement to develop co-branded small-business outreach opportunities across the country.

"We are really excited about this partnership; we are big fans of SCORE and the work that they do," says Keith Alper, founder and CEO, Creativeworks. "We've built a business dedicated to serving the marketing needs of small businesses across the country. To have an excellent organization like SCORE validate what we do by joining forces with us is very gratifying."

Creativeworks and SCORE have formed a strategic alliance that will see the companies working together on joint projects. Also, Creativeworks will provide SCORE with marketing advice and expertise and establish an Extranet where local SCORE chapters can access marketing tools designed by Creativeworks to communicate the nonprofits' service offerings.

"SCORE is very pleased to partner with Creativeworks," said Ken Yancey, CEO, SCORE. "By combining SCORE's expert resources and reach with Creativeworks' marketing expertise we will be able to better serve small businesses across the country."

The new agreement significantly benefits SCORE's 11,500 volunteers through increased market outreach to the over 25 million entrepreneurs and the 300,000 aspiring business owners, and gives Creativeworks's clients better access to SCORE's small business counseling resources across the country.

About Creativeworks
Creativeworks, the first full-service "bricks and clicks" marketing and advertising agency, specializes in the development and implementation of full-service marketing strategies for growing businesses. The St. Louis-based company has a mix of company-owned and franchised retail based agencies. Additional retail locations and co-locations are in development. The company also has an online agency. For more information on Creativeworks, log on to http://www.creativeworks.com/.

About SCORE
The SCORE Association was formed in 1964 as a nonprofit association dedicated to entrepreneur education and the formation, growth and success of small businesses nationwide. SCORE's 11,500 volunteers provide individual counseling and business workshops for aspiring entrepreneurs and small business owners. SCORE has assisted more than 4.2 million Americans with small business counseling. Visit the SCORE web site at http://www.score.org/.

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Creativeworks Wins International Awards

Company Wins Two Bronze Summit Creative Awards

ST. LOUIS, April 20, 2001 -- Creativeworks,the nation's first retail-based network of full-service advertising and marketing agencies targeting small- to mid-sized businesses, today announced that it has won two 2001 Summit Creative Awards. The agency was awarded bronze medals for: its outstanding creative work on the Degroot Designs Website( http://www.degrootdesigns.com/ ); and its design excellence on the Creativeworks2000 Holiday Card.

Summit Creative Award judges from J. Walter Thompson, The Marketing Deli,and Waldbling & Besteman, Inc., evaluated over 3000 entries in 16 creative categories and judged them against a stringent set of standards. They looked for innovative and creative concepts, strong executions, and the ability to communicate and persuade.

The Degroot Designs Website was a winner in the Business-to-Business Website category, and the Creativeworks 2000 Holiday Card was a winner in the Invitation/Holiday Card/Greeting category. "We are pleased to receive such recognition for our work," says Steven Leek, president and chief operating officer, Creativeworks. "We have long maintained that small- to mid-sized businesses can achieve award winning creative on their limited budgets. It is nice to see the industry agree with us."

The Summit Creative Awards were created to recognize exceptional work by smaller advertising agencies, video production companies, multimedia firms, and other creative groups with annual billing of $15 million or less. Participating firms were from the United States, Canada, Australia, and Germany.

About Creativeworks
Creativeworks, the first full-service "bricks and clicks" advertising and marketing agency, specializes in the development and implementation of full-service marketing strategies for small- to mid-sized businesses. The St. Louis-based company has a mix of company-owned and franchised retail based agencies. Additional retail locations and co-locations are in development. Creativeworks expects to have 100 agencies by the year 2005. The company also has an online agency. For more information on Creativeworks log on to http://www.creativeworks.com.

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Creativeworks and Register.com Team Up to Offer Services

New Deal Provides Small Businesses with Easier Ways to Register Domain Names

ST. LOUIS, April 2, 2001 -- Creativeworks, the nation's first full-service advertising and marketing agency targeting small- to mid-sized businesses, today announced its new strategic alliance with Register.com, a leading domain name registrar. The alliance with Register.com will allow Creativeworks' clients to easily and efficiently secure domain registrations early in the development process of any project.

"The ability to provide our clients with a quick, easy and secure domain registration is crucial at a time when business revolves around having an online presence," said Keith Alper, chief executive officer and founder, Creativeworks. "Small businesses are the backbone of the U.S. economy and Creativeworks is continually working to increase its services to better assist this market segment."

According to U.S. Small Business Administration, America's 23 million small businesses employ more than 50 percent of the private workforce, generate more than half of the nation's gross domestic product, and are the principal source of new jobs in the U.S. economy. However, they are the most underserviced market segment with few companies gearing their activities to the special needs of this market.

"Growing businesses need to focus on their core business strategies, and it is often difficult and expensive to find all the services they need, including domain registration, in one place," says David Meyer, managing director, business development, Creativeworks.

Creativeworks offers small companies one-stop Web building services. Small businesses can now register the domain name for their company or promotion, design, build and host their site, and ensure integrated communications with all of their online and traditional marketing efforts -- all from a single source.

"We are excited to be partnering with a company that makes it easier for small- to mid-sized businesses to access top quality services," stated Richard Forman, president and chief executive officer, Register.com. "As the premier domain registrar in the U.S. we provide registration services to major companies across the country. Now, in partnership with Creativeworks, we are able to offer this same service to small- to mid-sized companies."

With the launch of Register.com services, Creativeworks continues to enhance its services that include advertising, media buying, public relations, and Web and multi-media development.

"Creativeworks is committed to providing a myriad of resources that will help small- to mid-sized businesses make smart decisions fast," said Steven Leek, president and chief operating officer, Creativeworks. "As customer needs keep changing, we will continue to be there with complete solutions."

About Creativeworks
Creativeworks, the first full-service "bricks and clicks" advertising and marketing agency, specializes in the development and implementation of full-service marketing strategies for small- to mid-sized businesses. The St. Louis-based company has a mix of company-owned and franchised retail based agencies. Additional retail locations and co-locations are in development. Creativeworks expects to have 100 agencies by the year 2005. The company also has an online agency. For more information on Creativeworks log on to http://www.creativeworks.com.

About Register.com
Register.com provides domain name registration and other Internet services for individuals and businesses that wish to have a unique address and a branded identity on the Internet. The first registrar to compete in the domain registration market after its deregulation in 1999, Register.com has processed over 3 million registrations across over 230 top level domain, including .com, .co.uk (United Kingdom) and .co.de (Germany). Register.com bundles value-added products and services with domain names at no additional cost including email, URL forwarding, Domain Manager(TM) and FirstStepSite(TM). Register.com also offers additional products and services such as: Site Submit(TM), Domain Lock Down (TM), Trademark Guardian(TM), Domain Round UP(TM), and domain release services through its subsidiary, Afternic.com.

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Creativeworks, LLC forms strategic alliance with AdStar.com, Inc.

New deal provides small businesses with an easier way to place classifieds.

ST. LOUIS (March 12, 2001) - Creativeworks, the nation's first full-service advertising and marketing agency targeting small- to mid-sized businesses, today announced a new strategic alliance with AdStar.com (Nasdaq: ADST) that will provide Creativeworks' clients with the ability to place classified advertisements through a user-friendly interface.

"Our goal at Creativeworks is to create a one-stop shop agency that provides small- to mid-sized businesses with resources that will help them better run their businesses," said Steven Leek, president and chief operating officer, Creativeworks. "One of those resources is AdStar.com's online classified ad service which will simplify the placement of ads and let small business owners concentrate on their businesses."

AdStar.com is the leading channel for the placement of print and online classifieds. Through its Web site, it facilitates the placement of classified ads by allowing advertisers to create, schedule, and pay for their ads all at once. AdStar.com places advertisements in more than 140 major metropolitan newspapers and more than 45 state and regional newspaper networks from the top 100 markets in the country.

"Small- to mid-sized businesses are traditionally high-volume classified advertisers. Our agreement with Creativeworks will make the classified ad placement process easier for their clients, giving them complete control over the ad placement process," said Leslie Bernhard, president and chief executive officer of AdStar.com. "We are excited to provide this value-added service, which broadens the features and services of Creativeworks."

With the launch of AdStar.com services, Creativeworks continues to partner with best-of-class companies to provide marketing resources that traditionally have not been accessible in a one-stop shop format to small- to mid-sized businesses. Other Creativeworks services include advertising, media buying, public relations, and Web and multi-media development. All Creativeworks professional services are available by contacting any Creativeworks retail agency location or by logging on to Creativeworks' Web site at www.creativeworks.com.

ABOUT Creativeworks
Creativeworks, the first full-service "bricks and clicks" advertising and marketing agency, specializes in the development and implementation of full-service marketing strategies for small- to mid-sized businesses. The St. Louis-based company has a mix of company-owned and franchised retail based agencies. Additional retail locations and co-locations are in development. Creativeworks expects to have 100 agencies by the year 2005. The company also has an online agency. For more information on Creativeworks log on to www.creativeworks.com.

ABOUT ADSTAR.COM
AdStar.com provides the leading channel for classified ad placement via the Internet and other electronic delivery solutions. The company's classified ad channel includes more than 1,400 commercial advertisers, giving them access to more than 140 major metropolitan newspapers and more than 45 state and regional newspaper networks via remote entry and the Internet. In 2000, more than $200 million of classified ads were placed using AdStar.com's products and services.

At Advertise123.com, AdStar.com has developed a one-stop Web portal for purchasing classified advertising in a growing number of print and online publications, using one simple interface. Through Advertise123.com, advertisers can place ads in newspapers from the top 100 U.S. markets and leading online destinations.

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Creativeworks Adds Best-of-Class Public Relations Resource To Portfolio of Services

Creativeworks, LLC Forms Strategic Alliance with PR Newswire

January 15, 2001: St. Louis, MO - Creativeworks, the nation's first retail-based network of full-service advertising and marketing agencies targeting small- to mid-sized businesses, today announced its new strategic alliance with PR Newswire, the world leader in full-text electronic news release distribution.

Under the agreement, PR Newswire will issue news releases and provideother communications tools that will allow Creativeworks' clients to reachtheir target communities including media, financial, investor, and consumer.

"Our goal is to partner with industry leaders who understand small- tomid-sized businesses and who can help us provide them with best-of-classservices," said Steven Leek, president and chief operating officer, Creativeworks. "PR Newswire is a recognized leader in the public relations field, distributing more than 1,200 releases daily for businesses large and small. This is the kind of successful track record we look for to provide value-added services to our clients."

Creativeworks, through its alliance with PR Newswire, is able to offer its clients an efficient and cost-effective way of distributing press releases and photographs. In conjunction with its new partner, Creativeworks will offer a full-range of public relations services including targeted release distribution, Internet monitoring, and mass fax distribution.

"This partnership really expands our ability to be a full-service marketing solution for our clients," stated David Meyer, managing director, business development, Creativeworks. "Public relations is an integral part of the services we provide and it is now complemented with top-of-the-line distribution that used to be readily available for only large companies."

The alliance represents a significant element of Creativeworks' strategic plan for growth. By adding public relations tools to its offerings, Creativeworks is continuing to provide necessary, and often unattainable, resources for its small- to mid-sized business clients.

"Creativeworks is the type of company we are always looking to partner with," said Pam Bartlett, manager of strategic channels, PR Newswire. "Their strong business sense and entrepreneurship combined with their understanding of the marketing needs of small- to mid-sized businesses makes them tops in their field. Together we make a winning team and that should ensure great results for both our client bases."

In addition to public relations support, Creativeworks offers services that include marketing, advertising, media buying, promotional products, and Web and multi-media development. All of Creativeworks' services are available at its retail storefront locations or through its web site at http://www.creativeworks.com.

About Creativeworks
Creativeworks, the first full-service "bricks and clicks" advertising and marketing agency, specializes in the development and implementation of full-service marketing strategies for small- to mid-sized businesses. The St. Louis-based company has a mix of company-owned and franchised retail based agencie. Additional retail locations and co-locations are in development. Creativeworks expects to have 100 agencies by the year 2005. The company also has an online agency. For more information on Creativeworks, log on to http://www.creativeworks.com..

About PR Newswire
PR Newswire, http://www.prnewswire.com , provides comprehensive communications services ranging from information distribution and market intelligence to the creation of online and broadcast multimedia content and investor relations web sites. Its world-leading dedicated newswire, Internet, satellite and fax network is capable of pinpoint or mass distribution, satisfying the growing global demand for the immediate delivery of news releases, video, audio and photos to the media, financial community and consumers.

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Creativeworks, First To Offer Bricks-and-Clicks Advertising

St. Louis and Indianapolis are first markets in national rollout

September 14, 2000: St. Louis, MO - Creativeworks today announced the launch of its "bricks-and-clicks" offices in St. Louis and Indianapolis - the first markets in its national rollout strategy. The new company combines the expertise of traditional full-service marketing and advertising companies with e-business expertise, proprietary technology, online design services and professional advice for small- to mid-sized businesses.

"Creativeworks is the first national company to offer marketing and advertising solutions exclusively to small- to mid-sized businesses," says Keith Alper, chairman and founder. "By bringing together experts from e-business and traditional bricks-and-mortar advertising, we will provide a unique service to companies and organizations with annual revenue under $20 million and give them a significant competitive advantage in the marketplace."

Creativeworks is taking an unconventional approach to all aspects of its business. To eliminate all barriers to reaching clients, Creativeworks has located its offices in easy to find, convenient retail storefront locations. Additionally, both on and offline services offer upfront pricing, credit card payment capabilities and adhere to a no-appointments necessary policy.

"Unlike traditional advertising agencies, we make it easy for small- to mid-sized businesses to have access to our professional marketing services," explains Steven Leek, president and co-founder. "We offer a full range of marketing consulting and implementation services, including advertising, media, PR, Web and multi-media development to all customers, either as a one-time-only project or on an ongoing basis."

Through complete integration of Creativeworks' online capabilities and its offline offices, clients can now choose how they want to do business. The integrated system provides clients all the services that a big agency traditionally offers as well as the following Web-based innovations:

  • the opportunity for clients to have access to advertising services on their own desk. They will be able to secure Creativeworks' menu of services - and a packaged pricing system - through the click of a button;
  • the ability for small -to mid-sized businesses to assess their marketing needs from their own office by using Creativeworks' Marketing Check-UpTM - a proprietary, automated virtual marketing director tool. This diagnostic assessment - conducted through a short questionnaire - is designed to help each client maximize their marketing dollars and to identify which tactics would best serve them;
  • access to services provided by best-of-class marketing partners. Creativeworks offers a single entry point for well-known trusted brand resources to help companies with their PR, direct marketing, research, printing and a host of Web service needs.

"We have the right combination of expertise, resources and vision to enable Creativeworks to best serve the small -to mid-sized company," says Leek. "We have broken down well ingrained old-world agency 'barriers' so we can offer top quality products and professional services, but still provide a personalized experience to each and every client."

By choosing Creativeworks, clients no longer need to struggle for the attention of large agencies or work around their schedules. Clients can meet with professionals at their convenience or they can sit at their desk, log on to the site and choose the products and services they need with the help of an online account executive.

"So far, our clients - whether they are a larger company like the Dale Carnegie Institute or a smaller local business like the Harrisonville Telephone Company - have responded positively to our approach because we understand how their businesses operate, and we offer them services that were never available to them before, " says David Meyer, managing director, business development.

Alper adds, "It is advertising for the 21st Century in a buyer's market. Everyone wants to be different, unique and smart - quickly. Creativeworks can offer them that - via two distribution channels."

Creativeworks is a privately held company that was initially funded with $1 million. The already successful venture is currently seeking further capitalization in order to fund its growth stage.

About Creativeworks
Creativeworks, the first full-service advertising and marketing agency servicing more than 500 clients, specializes in the development and implementation of full-service marketing strategies for small- to mid-sized businesses, non-profit organizations, and corporate departments. The St. Louis-based company has a mix of company-owned and franchised agencies. Creativeworks expects to have 300 locations by the year 2005. For more information on Creativeworks log on to www.creativeworks.com.

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iPrint in Printing Agreement With Creativeworks

September 6, 2000: Menlo, CA - iPrint (NASDAQ: IPRT), the leading online print shop and print infrastructure provider located at http://www.iPrint.com, today announced that it will provide printing for Creativeworks (http://www.Creativeworks.com), the nation's first "bricks and clicks" network of advertising and marketing agencies targeting small- to mid-sized businesses. In addition, Creativeworks will provide iPrint with graphic design services for its corporate customers needing additional creative assistance on high-volume commercially printed materials. Terms of the one-year, six-figure agreement were not disclosed.

"There is tremendous synergy between iPrint and Creativeworks - we both adeptly service the needs of small- to mid-sized businesses," said Steven Leek, President and COO of Creativeworks. "iPrint offers a cost-efficient, streamlined solution for our clients' printing needs, adding more value to our existing advertising and marketing packages."

Creativeworks has selected iPrint to professionally print business cards, letterhead, brochures, newsletters, annual reports, direct mail pieces, sell sheets, and other items for the company's long list of clients, which are made up of small- to mid-sized businesses with annual revenues under $20 million.

"Creativeworks is bringing professional advertising and marketing services to the small- to medium-sized business community in a big way," said Royal P. Farros, Chairman and CEO of iPrint. "We're delighted that Creativeworks' extensive graphic design resources and specialized expertise will be available to our large base of business customers."

In addition to servicing the printing needs of corporate enterprises, iPrint offers high-volume digital copy services, specialized printing services, and a self-service, online print shop aimed at small- to medium-sized businesses which allows customers to easily design, proof, and order customized business and stationery products, promotional items, and custom-printed business gifts at prices that are up to 50% less than typical print shop rates.

About iPrint

Founded in 1996, iPrint (NASDAQ: IPRT) is the leading online print shop and print infrastructure provider. iPrint offers convenience and significant cost savings on professionally printed products. The company also private-labels its print services technology for the business market to such companies as 3M, OfficeMax, and Sir Speedy. iPrint's technology automates and aggregates customer orders, allowing the company to print jobs of any size cost efficiently. iPrint has been distinguished with the Inc./Cisco Technology Award, an "Innovation in Print" award by CAP Ventures, and named the #15 top eBusiness by InformationWeek. iPrint can be reached at http://www.iPrint.com.

(Sources: PC Data Online, Top Monthly E-Tailers Reports and Top Monthly Sites Reports; CAP Ventures, Research; BizRate.com, Customer Certified Ratings; Keynote.com, 2000.)

About Creativeworks

Creativeworks is the first full-service, retail based advertising and marketing agency serving small- to mid-sized businesses, non-profit organizations, and corporate departments. The company's services include business identity packages, media buying and public relations, Web site design and development, advertising specialties, ads for print, radio and TV, and much more. Creativeworks, with corporate headquarters located in St. Louis, Missouri, opened their flagship agency in 1997 in St. Louis. Creativeworks can be reached at http://www.Creativeworks.com.

iPrint is a registered trademark of iPrint.com, inc. Creativeworks is a registered trademark of Creativeworks, St. Louis, MO. Other marks are property of their respective owners.

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FirstUse.com and Creativeworks form strategic alliance.

February 24, 2000: St. Louis, MO - Creativeworks, a network of franchised advertising and marketing agencies headquartered in St. Louis, announced today the launch of a co-branded intellectual property registration site with Firstuse.com, a 24-hour Internet-based registry, available to visitors of Creativeworks. This alliance enables users to fingerprint, timestamp, and verify records and ideas, from graphic designs, illustrations, photos, and Websites, to scripts, contracts, and business plans on-line the moment they are created.

A tamperproof audit trail of ideas and records in both digital and printed form discourages manipulation and is important to support copyrights, trademarks, and patents if involved in a dispute. "Adding this feature to our Website expands our services and gives our clients the opportunity to protect the work we do for them," said Steven Leek, president of Creativeworks. "Clients were always asking us about helping protect their designs. Instead of leaving them in the dark, we can now provide a solution via Creativeworks."

The registration process is simple. Located on the Creativeworks/Firstuse.com co-brand page, users click on the On-line Registry icon and are linked to the co-branded site where instructions guide them through the registry. Account set up via Creativeworks comes with a free transaction. Subsequent registrations include a 10% discount given to all Creativeworks visitors. Quantity discounts are available.

How does it work? Firstuse.com enables users to instantly browse their computer, select any size or type of file (Websites, audio, video, text, spreadsheets, photos) then transmit a digital fingerprint of the file over a secure Internet connection to be digitally timestamped, then stored in Firstuse.com's global database. It's confidential, simple and secure. Firstuse.com never sees the user’s file, and registered files can be verified for free, worldwide, 24-hours a day.

Firstuse.com also provides free on-line storage solution partners, links to legal, copyright, patent, and trademark services, resources to commercialize or license intellectual property, and software tools to better manage important personal and business records.

"Creativeworks is providing entrepreneurs and businesses with fast and professional promotional material needed to grow their business and create brand recognition," said Cliff Michaels, CEO and cofounder of Firstuse.com. "By timestamping intellectual property the moment a video, slogan, graphic or Website is created, Creativeworks and Firstuse.com provide customers with a smart precursor to formal copyright and trademark registration which is important, but cannot happen at the speed of design."

Creativeworks is a full-service advertising and marketing franchise that specializes in the development and production of various forms of creative media for small- to mid-sized business. Services range from business identity packages, media buying and public relations, to videos, Websites and ads for print, radio and television.

For more information about Creativeworks, contact us at 314/ 367-8500 or via the Web at www.creativeworks.com. For additional information on Firstuse.com, call Christiane Hile, director of business development at 805/ 370-3737 or visit www.firstuse.com.

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Creativeworks Gives Advertising a New Look
First network of retail ad agencies plans to fill a void in the multi-billion dollar ad industry.

July 20, 1998: St. Louis, MO - "I'll have a logo, brochure, and a Website on the side-but hold the high price." Creativeworks' creation of a retail-based ad agency has moved into the multi-billion dollar advertising and marketing enterprise by offering its clients a one-stop service of convenience all in a retail store format. The only thing missing is the drive-up window.

"We're taking advertising to a new level-one that's more appropriate for today's small and mid-sized businesses," said Creativeworks Founder and CEO Keith Alper. "I'd been pushing the idea around for a few years until finally it made sense-an ad agency without the high-priced attitude." After a one and a half-year startup, Creativeworks successfully opened its flagship agency in Richmond Heights, Missouri (a St. Louis suburb) and will be celebrating its one-year anniversary this fall with over 100+ clients under its belt. Creativeworks' executives say the Richmond Heights agency is approaching its goal in revenue this year and are very optimistic about its future successes.

The concept fills a void in the advertising industry by providing creative services to companies that have specific needs, but do not have access to the necessary budgets that larger agencies require. "At Creativeworks, clients can get a choice of three logos, a stationery package and printing for all under $2,000. Compare that to other ad agencies whose prices run anywhere between $5K to $10K," said Alper. Creativeworks' retail pricing is a major selling point for the company. "Clients know exactly what they will be paying up front. No surprises. No nonsense."

Alper, a veteran to the marketing communications business, is no new kid on the advertising block. He is also the President of Creative Producers Group (CPG), a 14-year-old event planning, marketing communications, and video production company in St. Louis. The company's relationship with Creativeworks has proven to be very resourceful.

Main target markets of Creativeworks include small and mid-sized businesses, advertising and marketing departments within larger companies and not-for-profit organizations. The Creativeworks menu consists of five categories: designworks, electronicworks, serviceworks, printworks, and specialtyworks. Each category containing a unique blend of products and services from business identity development packages, media buying and public relations, to the development of Websites and ads for print, radio, and TV.

Creativeworks stands out in the industry by providing clients with a "No Appointments Necessary" rule. "Being a retail store, it is common for people to walk into our agency and talk with a Creative Solutions Representative (CSR) about their next project, all after a day at the grocery store next door," said Steven Leek, Creativeworks' President and COO. "Our accessibility is where a lot of our business comes from." The agency space is flexible and open allowing clients to get a good look at the operation. "Clients are able to see their project in the works, unlike other agencies where the designers are part of the 'behind the scenes' crew," added Leek.

Creativeworks launched its franchise program recently this year and is recruiting franchisees. The program will allow professionals in the multi-billion dollar advertising and marketing industries to fully leverage their creative and business talents with independent business ownership in their field of expertise.


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